GEMSTONE DEMAND, HISTORY & FASHION

Like all products, when demand is greater, the cost rises. Stones that have been important throughout history like emerald, ruby, and sapphire maintain reasonably steady demand. Of these 3, blue sapphire is the most requested colored gemstone in the United States while ruby is the most requested in China.

Regarding fashion, the clothing industry leads the way, dressing the modern woman each season, and colored gemstone designers follow suit. When the fall colors are in vogue, citrine, topaz, Malaya and spessartite garnets appear. When the richer winter colors of the holiday season take over, the deep purples and reds of amethyst, rhodolite garnet and red tourmaline fill the shelves of many jewelry stores.

Everyone knows that clothing fashion means temporary style. Gemstones and jewelry outlast trends, so clients should be thoughtful about their purchases of jewelry to accessorize certain outfits. Make certain that the stones and pieces you buy serve as timeless classics, as well as enhance the beauty of the current season’s wardrobe.

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• Color
• Enhancements
• Clarity, Shape, Cut, and Durability
• Carat Weight, Demand, History, and Fashion
• Geographic Origin
• Comparative Rarity